Literature Review on Tesco and Impact of Recession

Review on ‘A study to analyse whether recession has left its impact on TESCO – UK Mogal Shabana Parveen Edgehill University Date: The literature review that is being discussed includes the philosophies and the strategies adopted and the data collection methods used in order to carry out the research that is based on TESCO and whether it has an impact of recession or not. When required research into Tesco’s annual financial figures, customer’s, manager’s stems from a wide variety of different methodological approaches. In general, the study discussed in this review consists of a variety of approaches wherein they each have their own limitations and biases. Included in this review a sound research, that has its†¦show more content†¦Irrespective of whatever the strategy that is being adopted, it is essential to provide some form of the empirical evidence for the data. (reference) Exploratory research strategy is applicable to this study, which constitutes the use of case study technique. (Bryman Bell, 2006) This enables the researcher to study and understand the organization that is to be investigated. This strategy is used in market research that enables in formulating and generating the hypothesis. Here the problem and its nature must be clarified and indicated clearly. There involves the use of pilot studies. Exploratory research is cited here for utilisation mainly because it helps to formulate or develop hypothesis when the researcher knows little about the issue. Also helps to gain new ideas and insights so as to construct a new approach with respect to the problem. (Ivythesis 2010) It also helps and enables the researche r to look into the problem in an exploratory and descriptive manner. Hence exploratory research is being adopted for this study that involves the use of case study and survey strategies. Case study is used and adopted during the execution of this research study that enables to determine and to study the complexity of a single case. 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